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Our Blog

Discover the target samples we recruited and the interviews we carried out on behalf of the main National and International market research agencies.

100 gatti per un test di assaggio 

100 cats for a taste test 

Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely… the test participants. Yes, because it was about testing cat food and therefore the protagonists were our beloved felines!

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A test on new flavours for e-cigarettes

A test on new flavours for e-cigarettes

Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks with different flavors and...

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100 gatti per un test di assaggio 

100 cats for a taste test 

Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely... the test participants. Yes, because it was about testing cat food and therefore...

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A focus group with tasting of a new protein snack

A focus group with tasting of a new protein snack

Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express...

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Ethnographic research and… pizza margherita!

Ethnographic research and… pizza margherita!

Do you remember? We have already talked about ethnographic research, that particular market research that implies direct observation of the entire process that involves consumers in their choices and motivate them to purchase.   Well, today we want to tell you...

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300 exit interviewsfor a well-known clothing brand

300 exit interviewsfor a well-known clothing brand

Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations....

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