How much easy is it to clean the kitchen top? 10 qualitative interviews to find out
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was...
A test on new flavours for e-cigarettes
Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks...