200 babies taste fruit purees. A home usage test
Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study's unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to observe and rate their child's taste.
New tablets? A quantitative test to assess them
Recentemente, Testpoint ha selezionato i partecipanti ad una ricerca di mercato molto interessante, un product test quantitativo, svoltosi a Roma in central location. Il test si proponeva di far valutare nuovi tablet, soffermandosi separatamente sul display e sulla...
How much easy is it to clean the kitchen top? 10 qualitative interviews to find out
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was...
A test on new flavours for e-cigarettes
Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks...