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100 gatti per un test di assaggio 

100 cats for a taste test 

Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely… the test participants. Yes, because it was about testing cat food and therefore the protagonists were our beloved felines!
100 persone testano un aperitivo

100 people test a new aperitif drink

Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room..