A new non-alcoholic drink to pair with food. A taste test
Recentemente, Testpoint ha condotto in quattro città, Milano, Bologna, Roma e Napoli, un test di assaggio quantitativo in cui sono state coinvolte 100 persone per città. Il lavoro è stato svolto per conto di un’importante azienda che intende lanciare sul...
A drink with an unusual color? Testpoint tests it… blind
Recentemente, Testpoint ha selezionato i partecipanti ad una ricerca di mercato molto particolare: si trattava di un test di assaggio… al buio, cioè con assaggiatori bendati. Bisognava capire quanto il colore, veramente insolito per una bevanda, possa influire...
200 babies taste fruit purees. A home usage test
Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study's unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to observe and rate their child's taste.
A “business lunch” menu? Let’s choose it with a focus group!
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different "business" menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants.