![Nuovi furgoni elettrici? 4 focus group per valutarli](https://www.testpoint.it/wp-content/uploads/2024/01/IT.1200x600.Esperienziali.-Nuovi-furgoni-elettrici_-4-focus-group-per-valutarli-1080x675.jpeg)
![Nuovi furgoni elettrici? 4 focus group per valutarli](https://www.testpoint.it/wp-content/uploads/2024/01/IT.1200x600.Esperienziali.-Nuovi-furgoni-elettrici_-4-focus-group-per-valutarli-1080x675.jpeg)
![Testpoint fa testare menù per “business lunch”](https://www.testpoint.it/wp-content/uploads/2022/10/Esperienziali.-Testpoint-fa-testare-menu-per-_business-lunch_-1080x600.jpeg)
A “business lunch” menu? Let’s choose it with a focus group!
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different "business" menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants.![Un focus group con assaggio per un nuovo snack proteico](https://www.testpoint.it/wp-content/uploads/2022/01/Esperienziali.-Un-focus-group-con-assaggio-1080x600.jpeg)
A focus group with tasting of a new protein snack
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express their opinion.![Il croissant ideale? Un focus group per scoprirlo!](https://www.testpoint.it/wp-content/uploads/2020/05/croissant-ideale-1080x600.jpeg)
The ideal croissant? A focus group to identify it!
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential buyers...![Ecco le immagini di un focus group in video conferenza trasmesse dalle sale di testpoint Roma](https://www.testpoint.it/wp-content/uploads/2017/06/7_6_2017.jpg)