New Electric Vans? 4 Focus Groups to Evaluate Them
Recentemente, Testpoint ha condotto a Milano, per conto di un’importante azienda che produce veicoli commerciali elettrici, 4 focus group con utilizzatori abituali di questo tipo di furgoni. Si è trattato di quello che viene chiamato Car Clinic, un lavoro di ricerca...
New videogames? 8 focus groups to test them
Recently, Testpoint conducted 8 focus groups in Rome, on behalf of an important company that develops and produces video games, with regular users of this type of electronic game. The aim of the research was to evaluate all the elements of the video game...
A “business lunch” menu? Let’s choose it with a focus group!
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different "business" menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants.
A focus group with tasting of a new protein snack
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express their opinion.