Recentemente, Testpoint ha condotto a Milano, per conto di un’importante azienda che produce veicoli commerciali elettrici, 4 focus group con utilizzatori abituali di questo tipo di furgoni. Si è trattato di quello che viene chiamato Car Clinic, un lavoro di ricerca...
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different "business" menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants.
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express their opinion.
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential buyers...
Today we want to publish pictures of a focus group transmitted in video conference from TestPoint facility in Rome directly to the PCs of the clients, interested in listening to respondents’ opinions.
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