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Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was interested in testing how much easy it is to clean them. To answer this question, Testpoint invited 10 people at its offices in Rome who, armed with sponges and detergents, cleaned the cooktops to evaluate how much easy it is to wash and sanitize them.

Cooktops compared

If you had to list the characteristics on the basis of which to choose a new cooktop for your kitchen, what would you indicate as essential? You would certainly want it to be elegant and refined, but also practical and resistant to hits, scratches and stains.

But, we are sure, the first thing you would ask for is that it is made of a hygienic and easy to clean material.

Precisely for this reason, an important manufacturer of innovative materials that are finding more and more space in cooktops for non-professional kitchens, wanted to test the ease of cleaning of two different prototypes through 10 qualitative interviews which took place in Rome at Testpoint offices.

How the test was carried out

10 respondents –  women and menwho use the kitchen and clean it after use – were recruited  and they were asked to clean two cooktop prototypes, previously soiled with what more frequently could stain acooktop: oil, tomato sauce, lemon, coffee, etc.

Respondents were provided with the normal equipment used for cleaning the kitchen: sponges, detergents, degreasers, and they were asked to proceed as they usually do. At the end of the operations, they had to answer a few questions about how easily they had cleaned the cooktop, whether it was easy to remove stains, whether there were rings or scratches left, and how satisfied they were overall with the result.

The interview was of a qualitative one, i.e. the interviewer, following a discussion guide, let respondents express their feelings in an absolutely free way, commenting in their own words on the experience they had just lived.