Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study’s unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to...
Recently, Testpoint carried out an interesting market research in Milan to determine which fragrance was the most popular for a moisturizing body cream. It was a high-end cream, the kind sold exclusively in perfumeries. The cream was available in three versions with...
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