Our Blog
Discover the target samples we recruited and the interviews we carried out on behalf of the main National and International market research agencies.
A focus group with tasting of a new protein snack
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express their opinion.
200 citizens of OpinionCity test a shampoo for oily hair
Recently, 200 citizens of OpinionCity were selected for an interesting home test. It was a product test carried out throughout Italy to evaluate some samples of shampoo for oily hair.
Ethnographic research and… pizza margherita!
Do you remember? We have already talked about ethnographic research, that particular market research that implies direct observation of the entire process that involves consumers in their choices and motivate them to purchase.
300 exit interviewsfor a well-known clothing brand
Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations. But how do you measure the level of customer satisfaction? It’s easy, just ask your clients!
100 CAPI interviews to test a peach tea
Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went? Let’s see step by step.
Remote IDIs to test a website
Recently, Testpoint carried out a series of remote interviews in order to test a website. It was an e-commerce website for a large-scale retail chain and the goal was to verify how clear the website was, how intuitive to surf...
Expert tasters assess a coffee blend
We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts....
A bulletin board for a new sports drink
If you were to launch a new energy drink on the market, one of those that are so much in vogue among today’s young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective..
A test with product placement of spaghetti
What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting them...
100 people test a new aperitif drink
Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room..
The ideal croissant? A focus group to identify it!
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential...
Elderly people and caregivers: paired interviews
Recently, Test Point has carried out an interesting market research on the problems of the third age in the Italian welfare system, not only to try to identify its limitations and lacks but also to try to hypothesize a new organization of services for no longer young...
An online focus group for the scooter of the future
Recently, Testpoint selected the participants in a market research of great interest both for the topic and for the methodology used: some online focus groups in which both scooter dealers and regular users of these means of transport participated. The goal? Define...
Personal in-depth interviews for a design food processor
Recently, Testpoint selected the participants for a very particular market research: it involved 20 personal in-depth interviews to evaluate the design of a new food processor. The aim of the research was to understand if the line, the colors, the shape of the...
Testpoint tests a new hair straightener
Recently, Testpoint selected 50 women to evaluate the prototype of a new hair straightener, comparing it with the similar products of three other important companies already on the market. A new hair straightener: how can you assess how much it is appreciated? Today...
Telephone in-depth interviews for smarter cities!
Recently, Testpoint carried out a series of very particular telephone interviews - not the usual interviews in which respondents must choose their answers from a series of options, but a real chat, at least an hour long with several managers of important companies in...
Testpoint recruited 15 ladies to test a new filler product
This time we want to share with you a very special case study: the recruitment that Test Point carried out to find women willing to test a new injectable filler. A little retouch… for free! Let's be honest, the aesthetic treatments - especially the magic "retouches" -...
How to test a car prototype
Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we...
How to test an after-sun lotion
In Milan, Bologna, Rome and Naples,1,000 people were involved in a particular test during the month of July to evaluate the effectiveness of after-sun products. After a week of use, everyone fill out an online questionnaire. This was a particular home product test....
Ethnography and… chocolate soft cakes
In Rome, an ethnographic research on chocolate soft cakes involved 15 families who were observed in their daily life in order to discover the dynamics that drive them in their choice, purchase and consumption. But what is an ethnographic research and how is it carried...