Testpoint ha reperito 100 persone per effettuare un test molto particolare. Si trattava di organizzare una community online per valutare il materiale pubblicitario di un nuovo gelato. La particolarità del test consisteva nel fatto che la community era sincrona, cioè...
If you were to launch a new energy drink on the market, one of those that are so much in vogue among today’s young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective..
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