Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations. But how do you measure the level of customer satisfaction? It’s easy, just ask your clients!
Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went? Let’s see step by step.
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