Il blog di Testpoint

Scopri i campioni che abbiamo reperito e le interviste che abbiamo svolto per le principali agenzie di ricerca nazionali e internazionali

Interviste online per testare un sito web

Interviste online per testare un sito web

Recentemente, Testpoint ha effettuato una serie di interviste online allo scopo di testare un sito web e la sua navigabilità. Si trattava di un sito per l’e-commerce di una catena della Grande Distribuzione e l’obiettivo era verificare quanto il sito fosse chiaro,...

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100 persone testano un aperitivo

100 persone testano un aperitivo

Recentemente, Testpoint ha svolto un interessante product test: a Milano, 100 persone sono state selezionate per assaggiare e valutare un nuovo aperitivo analcolico. La particolarità del test era che l’assaggio è stato condotto in un bar, in una sala appositamente...

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The ideal croissant? A focus group to identify it!

The ideal croissant? A focus group to identify it!

We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential...

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Elderly people and caregivers: paired interviews

Elderly people and caregivers: paired interviews

Recently, Test Point has carried out an interesting market research on the problems of the third age in the Italian welfare system, not only to try to identify its limitations and lacks but also to try to hypothesize a new organization of services for no longer young...

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Testpoint tests a new hair straightener

Testpoint tests a new hair straightener

Recently, Testpoint selected 50 women to evaluate the prototype of a new hair straightener, comparing it with the similar products of three other important companies already on the market. A new hair straightener: how can you assess how much it is appreciated? Today...

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How to test a car prototype

How to test a car prototype

Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we...

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How to test an after-sun lotion

In Milan, Bologna, Rome and Naples,1,000 people were involved in a particular test during the month of July to evaluate the effectiveness of after-sun products. After a week of use, everyone fill out an online questionnaire. This was a particular home product test....

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Ethnography and… chocolate soft cakes

Ethnography and… chocolate soft cakes

In Rome, an ethnographic research on chocolate soft cakes involved 15 families who were observed in their daily life in order to discover the dynamics that drive them in their choice, purchase and consumption. But what is an ethnographic research and how is it carried...

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