
An online Community for new sports shoes
Test Point recently carried out a market research with a very particular methodology: an “online community” was organized to identify a new model of sports shoes that would be liked by a young audience. Do you want to know more about the “online...
An incredible mystery shopping experience
Some of our respondents had the opportunity to live a mystery client experience in a chain of clothing stores for children in Paris. Why our respondents have been invited to visit a Superstore in Paris? Because the client company, owner of one of the most important...