A focus group with tasting of a new protein snack

A focus group with tasting of a new protein snack

Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express...
200 citizens of OpinionCity test a  shampoo for oily hair

200 citizens of OpinionCity test a shampoo for oily hair

Recently, 200 citizens of OpinionCity were selected for an interesting home test. It was a product test carried out throughout Italy to evaluate some samples of shampoo for oily hair. Home product tests and OpinionCity community Citizens of OpinionCity are becoming...
Ethnographic research and… pizza margherita!

Ethnographic research and… pizza margherita!

Do you remember? We have already talked about ethnographic research, that particular market research that implies direct observation of the entire process that involves consumers in their choices and motivate them to purchase.   Well, today we want to tell you...
300 exit interviewsfor a well-known clothing brand

300 exit interviewsfor a well-known clothing brand

Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations....