15 qualitative interviews with product testing on a new floor cleaning system
Testpoint recently conducted a product test in Milan, accompanied by a qualitative interview. This was a unique test because it involved testing a new floor cleaning system—a steam floor cleaner—in a location that closely resembled a home environment. A bed and...
A HUT on a built-in dishwasher
Testpoint recently recruited five people in Milan and Naples who were interested in replacing their built-in dishwashers and were willing to test a new model of this appliance at their homes for three months. At the end of the trial period, the respondents could keep...
A central location “dunking” test: 100 people taste biscuits
Recently, Testpoint conducted a test on shortbread biscuits in Rome. The test, conducted in a central location, involved not only tasting the biscuits as is, but also dunking them in a hot beverage—milk or tea, of the participant’s choice. The 100 participants...
A new non-alcoholic drink to pair with food. A taste test.
Testpoint recently conducted a quantitative taste test in four cities—Milan, Bologna, Rome, and Naples—with 100 people per city. The study was conducted on behalf of a major company planning to launch a new non-alcoholic beverage specifically designed for consumption...