Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different “business” menus, prepared in the central location specifically for them by the chef...
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was interested in testing how much easy it is to clean them. To answer this question,...
Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks with different flavors and...
Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely… the test participants. Yes, because it was about testing cat food and...
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express...
Before the pandemic forced our universities to work almost exclusively online, Testpoint had been commissioned to carry out the interesting research we want to tell you about today. It involved interviewing foreign students who attend our universities to understand...
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