Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations. But how do you measure the level of customer satisfaction? It’s easy, just […]

Recently, Testpoint carried out a series of remote interviews in order to test a website. It was an e-commerce website for a large-scale retail chain and the goal was to verify how clear the website was, how intuitive to surf, how complete and comprehensive in offering products, how easy to use in the payments section. […]

Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went? Let’s see step by step. A face-to face interview The CAPI […]

Telephone interviews – the so-called CATI (Computer Assisted Telephone Interview)interviews – represent one of the most classic market research methodologies as they allow you to quickly reach a very large and well-distributed sample of respondents throughout the national territory. They are particular useful when it is necessary to investigate the Customer Satisfaction, i.e. the level […]

We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to evaluate some new blends for a well-known coffee company: these people are […]

If you were to launch a new energy drink on the market, one of those that are so much in vogue among today’s young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective in reaching your target customers?   Of course, it […]

Nowadays, companies in the food sector are increasingly careful to launch healthy and nutritionally balanced products. But would you have ever imagined that to decide the ideal composition of a croissant with a reduced quantity of added sugars you could carry out a market research by inviting the regular consumers of this baked product for […]

If, for men, hair is a sign of youth and virility, for women, it is a symbol of femininity and seduction. A healthy, thick and shiny hair is an indisputable sign of beauty, as well as one of the characterizing elements of a person. When asked to test some professional shampoos and evaluate their characteristics […]

Social distancing and sanitization were the essential requirements for restarting all company activities. Testpoint also had to adapt its locations and procedures to eliminate the risk of Covid-19 infection and, in particular, to carry out its product test sessions in complete safety for staff and respondents. Let’s see what has been done and what has […]

This time we want to share with you a very special case study: the recruitment that Test Point carried out to find women willing to test a new injectable filler. A little retouch… for free! Let’s be honest, the aesthetic treatments – especially the magic “retouches” – are the secret dream of all women from […]