![A home usage test to evaluate the fragrance of a body cream](https://www.testpoint.it/wp-content/uploads/2023/09/IT.1200x600.Esperienziali.La-profumazione-di-una-crema-corpo-1080x675.jpeg)
![A home usage test to evaluate the fragrance of a body cream](https://www.testpoint.it/wp-content/uploads/2023/09/IT.1200x600.Esperienziali.La-profumazione-di-una-crema-corpo-1080x675.jpeg)
![A “business lunch” menu? Let’s choose it with a focus group!](https://www.testpoint.it/wp-content/uploads/2024/01/ENGL.1200x600.Esperienziali.Business-lunch-menu1-1080x675.jpeg)
A “business lunch” menu? Let’s choose it with a focus group!
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different “business” menus, prepared in the central location specifically for them by the chef...![How much easy is it to clean the kitchen top? 10 qualitative interviews to find out](https://www.testpoint.it/wp-content/uploads/2023/07/Engl.1200x600.-Esperienziali.Top-cucina-1080x675.jpeg)
How much easy is it to clean the kitchen top? 10 qualitative interviews to find out
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was interested in testing how much easy it is to clean them. To answer this question,...![A test on new flavours for e-cigarettes](https://www.testpoint.it/wp-content/uploads/2023/05/ENG.Esperienziali.-Nuovi-gusti-per-le-sigarette-elettroniche-1080x675.jpeg)
A test on new flavours for e-cigarettes
Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks with different flavors and...![100 cats for a taste test](https://www.testpoint.it/wp-content/uploads/2023/02/Esperienziali.-100-gatti-per-un-test-di-assaggio1-1080x600.jpeg)
100 cats for a taste test
Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely… the test participants. Yes, because it was about testing cat food and...![A focus group with tasting of a new protein snack](https://www.testpoint.it/wp-content/uploads/2022/01/Esperienziali.-Un-focus-group-con-assaggio-1080x600.jpeg)