Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we think that the Car Clinic is a specialized workshop or a sort […]

In Rome, an ethnographic research on chocolate soft cakes involved 15 families who were observed in their daily life in order to discover the dynamics that drive them in their choice, purchase and consumption. But what is an ethnographic research and how is it carried out? Discover it with us! A very close meeting… with […]

At the Testpoint Milano Milano location, a very special product test has recently been carried out: a sniff test to evaluate different fragrances for a new air freshener. 50 people, in several sessions, took part in the test. Sniff test Odours, memory, emotions How often does it happen, in a supermarket, to open and smell […]

  Gina, how did you become a citizen of OpinonCity? I signed up for free by clicking the link and I started receiving invitations for product tests from the community. Tell me something about you: Who are you? What do you do? What are your hobbies? My name is Gina, I am 47 years old, […]

  Today we want to publish pictures of a focus group transmitted in video conference from TestPoint facility in Rome directly to the PCs of the clients, interested in listening to respondents’ opinions.   Focus group is a qualitative survey technique conceived in the middle of last century in the field of social sciences and […]

  Tell me something about you: Who are you? What do you do? What are your interests? I am Sabrina, and I have a beautiful “tornado” daughter. I worked in a comic shop so I was used to being in touch with people, especially youngsters but also with older people, when I found myself catapulted […]

  Our testers are people who love telling their opinions and who are interested in sharing their ideas with those who – within the Companies – work to improve the products we use every day. We do not ask our testers to advertise or to get reviews, on the contrary, we aim at getting their […]

Sweet or salty breakfast? If you thought this was the main distinction by which you decide what to eat when you wake up, this video will certainly make you change your mind! Sweet or salty breakfast but also sweet and salty at the same time, spicy, hot, bittersweet: the video shows typical breakfasts around the […]

  To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking, these are the reasons why Companies use product testing. This has positive effects also for consumers and […]

Coming directly from Japan, a new type of café where the real protagonists are not cappuccino, tea, coffee or pastries but cats. Inside the Neko ( 猫カフェ, which means “cat” in Japanese) cafés, indeed, cats are free to move around and play with the customers. Very appreciated by feline lovers, these cafés have quickly spread […]