Esperienziali. Interviste online

Remote IDIs to test a website

Recently, Testpoint carried out a series of remote interviews in order to test a website. It was an e-commerce website for a large-scale retail chain and the goal was to verify how clear the website was, how intuitive to surf, how complete and comprehensive in offering products, how easy to use in the payments section. […]

300 telephone interviews for an eyewear brand

Telephone interviews – the so-called CATI (Computer Assisted Telephone Interview)interviews – represent one of the most classic market research methodologies as they allow you to quickly reach a very large and well-distributed sample of respondents throughout the national territory. They are particular useful when it is necessary to investigate the Customer Satisfaction, i.e. the level […]
Esperienziali. Esperti assaggiatori

Expert tasters assess a coffee blend

We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to evaluate some new blends for a well-known coffee company: these people are […]
test di assaggio

A taste test for a “light” croissant

Nowadays, companies in the food sector are increasingly careful to launch healthy and nutritionally balanced products. But would you have ever imagined that to decide the ideal composition of a croissant with a reduced quantity of added sugars you could carry out a market research by inviting the regular consumers of this baked product for […]
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