How to test a car prototype

Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we think that the Car Clinic is a specialized workshop or a sort […]
test di prodotto

Product testing: a resource for Companies, a benefit for consumers

  To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking, these are the reasons why Companies use product testing. This has positive effects also for consumers and […]

A break at Cat Café

Coming directly from Japan, a new type of café where the real protagonists are not cappuccino, tea, coffee or pastries but cats. Inside the Neko ( 猫カフェ, which means “cat” in Japanese) cafés, indeed, cats are free to move around and play with the customers. Very appreciated by feline lovers, these cafés have quickly spread […]
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