How to test a car prototype

Recently, Testpoint selected the participants for a very particular market research, a Car Clinic that aimed to evaluate the prototype of a new high-end car. The car was German-made, so test participants travelled to Germany to see the prototype. Car Clinic If we think that the Car Clinic is a specialized workshop or a sort […]
test di prodotto

Product testing: a resource for Companies, a benefit for consumers

  To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking, these are the reasons why Companies use product testing. This has positive effects also for consumers and […]
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