Why do foreign students choose Italian universities? 100 interviews to find it out
Before the pandemic forced our universities to work almost exclusively online, Testpoint had been commissioned to carry out the interesting research we want to tell you about today. It involved interviewing foreign students who attend our universities to understand...
200 citizens of OpinionCity test a shampoo for oily hair
Recently, 200 citizens of OpinionCity were selected for an interesting home test. It was a product test carried out throughout Italy to evaluate some samples of shampoo for oily hair. Home product tests and OpinionCity community Citizens of OpinionCity are becoming...
10 qualitative telephone interviews for an effective telemarketing
How many times have you been contacted by telemarketers? There are those who suggest you new offers and advantageous rates if you are already customers of their company, and there are those who offer you to become their customers, if you are currently customers of...
Ethnographic research and… pizza margherita!
Do you remember? We have already talked about ethnographic research, that particular market research that implies direct observation of the entire process that involves consumers in their choices and motivate them to purchase. Well, today we want to tell you...