10 qualitative interviews with patients suffering from migraine
Recently, Testpoint conducted 10 qualitative interviews with migraine patients on behalf of a major pharmaceutical company to gain their opinions on commonly used medications for this widespread condition and to determine whether there are any unmet needs that could...
A new non-alcoholic drink to pair with food. A taste test
Testpoint recently conducted a quantitative tasting test in four cities—Milan, Bologna, Rome, and Naples—with 100 people per city. The study was conducted on behalf of a major company planning to launch a new non-alcoholic beverage specifically designed for...
A new buying and selling app? Testpoint is testing it like this
Online shopping platforms are increasingly numerous, and countless users are using them. This is why it’s important that they are clear, easy to understand, and simple for everyone to use. Did you imagine these innovative services would be tested by users before...
15 kids evaluate new sunglasses
At the beginning of the summer, Testpoint conducted a truly unique and interesting market study in Milan. It involved having 15 children, accompanied by a parent, to evaluate sunglasses designed specifically for them. The participants were asked to try on the lenses,...