Season’s greetings from Testpoint!
Our offices will be closed for the Christmas break from December 24th to January 6th.
New Electric Vans? 4 Focus Groups to Evaluate Them
Recently, Testpoint conducted 4 focus groups in Milan, on behalf of a major company that produces electric commercial vehicles, with regular users of this type of van. This was what is called “Car Clinic”, a research project that involves a direct examination of the...
New videogames? 8 focus groups to test them
Recently, Testpoint conducted 8 focus groups in Rome, on behalf of an important company that develops and produces video games, with regular users of this type of electronic game. The aim of the research was to evaluate all the elements of the video game, from the...
New tablets? A quantitative test to assess them
Recently, Testpoint selected participants for a very interesting market research, a quantitative product test, carried out in Rome in a central location. The test aimed to evaluate new tablets, focusing separately on the display and the body. Here is how the test was...