Expert tasters assess a coffee blend
We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to...
100 people test a new aperitif drink
Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room, to best recreate...
A test with product placement of spaghetti
What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting...
A bulletin board for a new sports drink
If you were to launch a new energy drink on the market, one of those that are so much in vogue among today’s young people who play sports, what would you do? How would you know if the advertising concepts you are preparing are really effective in reaching your...