How much easy is it to clean the kitchen top? 10 qualitative interviews to find out
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was interested in testing how much easy it is to clean them. To answer this question,...
A test on new flavours for e-cigarettes
Recently, Testpoint selected the participants in a very particular market research: it involved users of electronic cigarettes, or in any case to people open to use electronic cigarettes, who received kits made up of devices and sticks with different flavors and...
100 cats for a taste test
Recently, Testpoint recruited respondents for a very particular market research: it was a taste test, but this time it was not the product to be tasted that was unusual, but precisely… the test participants. Yes, because it was about testing cat food and...
A focus group with tasting of a new protein snack
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express...