Distancing and safety at Testpoint locations
Social distancing and sanitization were the essential requirements for restarting all company activities. Testpoint also had to adapt its locations and procedures to eliminate the risk of Covid-19 infection and, in particular, to carry out its product test sessions in...
The ideal croissant? A focus group to identify it!
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential...
Elderly people and caregivers: paired interviews
Recently, Test Point has carried out an interesting market research on the problems of the third age in the Italian welfare system, not only to try to identify its limitations and lacks but also to try to hypothesize a new organization of services for no longer young...
An online focus group for the scooter of the future
Recently, Testpoint selected the participants in a market research of great interest both for the topic and for the methodology used: some online focus groups in which both scooter dealers and regular users of these means of transport participated. The goal? Define...