10 qualitative telephone interviews for an effective telemarketing
How many times have you been contacted by telemarketers? There are those who suggest you new offers and advantageous rates if you are already customers of their company, and there are those who offer you to become their customers, if you are currently customers of...
Ethnographic research and… pizza margherita!
Do you remember? We have already talked about ethnographic research, that particular market research that implies direct observation of the entire process that involves consumers in their choices and motivate them to purchase. Well, today we want to tell you...
300 exit interviewsfor a well-known clothing brand
Customer satisfaction is the primary goal of any company. In fact, every commercial activity aims to establish a stable relationship with its customers over time, that can only be achieved if the company is able to intercept clients’ needs, desires and expectations....
Remote IDIs to test a website
Recently, Testpoint carried out a series of remote interviews in order to test a website. It was an e-commerce website for a large-scale retail chain and the goal was to verify how clear the website was, how intuitive to surf, how complete and comprehensive in...