Vanilla flavoured-Coca Cola: one of the Americans’ favourite drinks now available in Italy
Protagonist of today’s product test is the vanilla-flavoured Coca-Cola. “Vanilla Coke”, as it is called in the USA, is one of the best selling flavoured drinks overseas, together with “Cherry Coke”. Sold in supermarkets and appreciated in a huge number of countries in...
Online Focus Groups: the technology that “shortens distances” in service of qualitative research.
Focus groups, qualitative research methodology based on the discussion within a group of consumers, led by a moderator, about a specific product or service, tend more and more frequently to go out of physical spaces and arrive on the web. In an online focus...