Protagonist of today’s test is Philadelphia Mousse, the new product in the range of Philadelphia cream cheese. Package and size The packaging is essential, with colours and pictures typical of the Philadelphia products, but in a package and size which are...
Protagonist of today’s product test is the vanilla-flavoured Coca-Cola. “Vanilla Coke”, as it is called in the USA, is one of the best selling flavoured drinks overseas, together with “Cherry Coke”. Sold in supermarkets and appreciated in a huge number of countries in...
Focus groups, qualitative research methodology based on the discussion within a group of consumers, led by a moderator, about a specific product or service, tend more and more frequently to go out of physical spaces and arrive on the web. In an online focus...
A citizen of our online community tells about her first experience of product testing. Bianca was lucky, the test hit her in one of her weak points….chocolate pudding! Bianca’s experience Pack delivery When I received the first pack of products to be...
Ethnographic research is a method conceived in the 19th century as a branch of anthropology based on the “participant observation”. At the beginning, this tool implied that the investigating anthropologist became part of the community under examination, so as to...
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