Il blog di Testpoint
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Vanilla flavoured-Coca Cola: one of the Americans’ favourite drinks now available in Italy
Protagonist of today’s product test is the vanilla-flavoured Coca-Cola. “Vanilla Coke”, as it is called in the USA, is one of the best selling flavoured drinks overseas, together with “Cherry Coke”. Sold in supermarkets and appreciated in a huge number of countries in...
Online Focus Groups: the technology that “shortens distances” in service of qualitative research.
Focus groups, qualitative research methodology based on the discussion within a group of consumers, led by a moderator, about a specific product or service, tend more and more frequently to go out of physical spaces and arrive on the web. In an online focus...
Delicacies to test: thanks to OpinionCity I can voice my opinion on a small “sin of gluttony”.
A citizen of our online community tells about her first experience of product testing. Bianca was lucky, the test hit her in one of her weak points….chocolate pudding! Bianca’s experience Pack delivery When I received the first pack of products to be...
Ethnographic studies and market research: anthropology of consumption.
Ethnographic research is a method conceived in the 19th century as a branch of anthropology based on the “participant observation”. At the beginning, this tool implied that the investigating anthropologist became part of the community under examination, so as to...
Welcome to the blog of OpinionCity
Welcome to the blog of OpinionCity