Our Blog
Discover the target samples we recruited and the interviews we carried out on behalf of the main National and International market research agencies.
A test with product placement of spaghetti
What cannot be missing on the Italian table? The pasta! Testpoint recently carried out a research to evaluate the satisfaction about some types of spaghetti by sending the package with the samples to the home of the respondents recruited for the research and inviting them...
100 people test a new aperitif drink
Recently, Testpoint carried out an interesting product test: in Milan, 100 people were selected to taste and evaluate a new non-alcoholic aperitif drink. The peculiarity of the test was that it was carried out in a bar, in a specially reserved room..
A taste test for a “light” croissant
Nowadays, companies in the food sector are increasingly careful to launch healthy and nutritionally balanced products. But would you have ever imagined that to decide the ideal composition of a croissant with a reduced quantity of added sugars you could carry out...
The ideal croissant? A focus group to identify it!
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential buyers...
Testpoint fa testare una nuova piastra per capelli
Recentemente, Testpoint ha selezionato 50 donne per valutare il prototipo di una nuova piastra per capelli, mettendola a confronto con i prodotti simili di altre tre importanti aziende già presenti sul mercato. Una nuova piastra per capelli: come si valuta il suo...
Testpoint recruited 15 ladies to test a new filler product
This time we want to share with you a very special case study: the recruitment that Test Point carried out to find women willing to test a new injectable filler.
How to test an after-sun lotion
In Milan, Bologna, Rome and Naples,1,000 people were involved in a particular test during the month of July to evaluate the effectiveness of after-sun products. After a week of use, everyone fill out an online questionnaire. This was a particular home product test.
Ethnography and… chocolate soft cakes
In Rome, an ethnographic research on chocolate soft cakes involved 15 families who were observed in their daily life in order to discover the dynamics that drive them in their choice, purchase and consumption. But what is an ethnographic research and how is it carried out? Discover it with us!
Sniff test: discover what it is
At the Testpoint Milano Milano location, a very special product test has recently been carried out: a sniff test to evaluate different fragrances for a new air freshener. 50 people, in several sessions, took part in the test.
What is a Usability test? Testpoint recruits travel agents to test a website
Sure! Even websites should be tested to find out if they are clear, effective and easy to use. A website specifically designed for tourist reservations has been tested by travel agents selected by Testpoint.
Sniff test: discover what it is
At the Testpoint Milano Milano location, a very special product test has recently been carried out: a sniff test to evaluate different fragrances for a new air freshener. 50 people, in several sessions, took part in the test....
What is a Usability test? Testpoint recruits travel agents to test a website
Sure! Even websites should be tested to find out if they are clear, effective and easy to use. A website specifically designed for tourist reservations has been tested by travel agents selected by Testpoint. Test objective? Check the clarity and usability of the...
Gina tells us about her experience with OpinionCity, the community that makes you test products.
Gina, how did you become a citizen of OpinonCity? I signed up for free by clicking the link and I started receiving invitations for product tests from the community. Tell me something about you: Who are you? What do you do? What are your hobbies? My name is...
Take a look at the images of a Focus Group in video conference from TestPoint facility in Rome
Today we want to publish pictures of a focus group transmitted in video conference from TestPoint facility in Rome directly to the PCs of the clients, interested in listening to respondents’ opinions. Focus group is a qualitative survey technique...
Let’s learn more about our community members: Sabrina
Tell me something about you: Who are you? What do you do? What are your interests? I am Sabrina, and I have a beautiful “tornado” daughter. I worked in a comic shop so I was used to being in touch with people, especially youngsters but also with older people,...
Learn more about our testers
Our testers are people who love telling their opinions and who are interested in sharing their ideas with those who – within the Companies – work to improve the products we use every day. We do not ask our testers to advertise or to get reviews, on the...
-WATCH THE VIDEO – What does the world eat for breakfast?
Sweet or salty breakfast? If you thought this was the main distinction by which you decide what to eat when you wake up, this video will certainly make you change your mind! Sweet or salty breakfast but also sweet and salty at the same time, spicy, hot, bittersweet:...
Product testing: a resource for Companies, a benefit for consumers
To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking,...
A break at Cat Café
Coming directly from Japan, a new type of café where the real protagonists are not cappuccino, tea, coffee or pastries but cats. Inside the Neko ( 猫カフェ, which means “cat” in Japanese) cafés, indeed, cats are free to move around and play with the customers. Very...
10.000 families in OpinionCity: an important goal achieved!
Our community celebrates these days its great success with 10.000 registered families. Very different families... in terms of number of components, age, tastes, passions, but with a common interest: they are all composed of people who like cooperating...