Our Blog
Discover the target samples we recruited and the interviews we carried out on behalf of the main National and International market research agencies.
100 interviste in central location per testare nuovi aperitivi
Testpoint ha svolto recentemente a Roma un test di assaggio in central location per testare dei nuovi cocktail aperitivi. La particolarità del test era che per l’assaggio bisognava ricreare l’atmosfera allegra e conviviale del momento dell’aperitivo al bar. Per...
Una community online valuta la pubblicità di un nuovo gelato
Testpoint ha reperito 100 persone per effettuare un test molto particolare. Si trattava di organizzare una community online per valutare il materiale pubblicitario di un nuovo gelato. La particolarità del test consisteva nel fatto che la community era sincrona, cioè...
Un test di assaggio su creme spalmabili
Testpoint ha svolto recentemente a Milano un reperimento di 100 persone, consumatori di creme spalmabili, per un test di assaggio da svolgere in central location. Si è trattato di un test particolare in quanto prevedeva una prima fase quantitativa per tutti i...
60 persone valutano nuovi modelli di frigoriferi
Testpoint ha svolto recentemente a Milano un test di prodotto accompagnato da un’intervista somministrata. Si è trattato di un test quantitativo in cui bisognava valutare nuovi modelli di frigoriferi con congelatore, due prototipi e tre competitor. Il test si è...
200 in-home interviews with pairs of mothers and their kids about a new yogurt flavor
Testpoint ha svolto recentemente a Milano e Roma un test di assaggio su un nuovo gusto di yogurt. La particolarità del test era che l’intervista doveva coinvolgere coppie di mamme e figli, per questo motivo il test è stato svolto a domicilio. Un test domiciliare...
15 qualitative interviews with product testing on a new floor cleaning system
Testpoint ha svolto recentemente a Milano un test di prodotto accompagnato da un’intervista qualitativa. Si è trattato di un test particolare in quanto bisognava testare un nuovo sistema di pulizia dei pavimenti, una macchina lavapavimenti a vapore, che andava testata...
A central location “dunking” test: 100 people taste biscuits
Recentemente, Testpoint ha svolto a Roma una ricerca di mercato su biscotti frollini. Il test, svoltosi in central location, prevedeva non soltanto l’assaggio dei biscotti tal quali, ma anche una prova di inzuppo in una bevanda calda, latte o tè, a scelta del...
Season’s greetings from Testpoint!
Our offices will be closed for the Christmas break from December 24th to January 6th.
A home test on a built-in dishwasher
Testpoint ha svolto recentemente a Milano e Napoli un reperimento di 5 persone, intenzionate a cambiare la loro lavastoviglie da incasso e disposte a testare presso il loro domicilio per tre mesi un nuovo modello di questo elettrodomestico. Al termine del periodo di...
A new non-alcoholic drink to pair with food. A taste test
Recentemente, Testpoint ha condotto in quattro città, Milano, Bologna, Roma e Napoli, un test di assaggio quantitativo in cui sono state coinvolte 100 persone per città. Il lavoro è stato svolto per conto di un’importante azienda che intende lanciare sul...
15 kids evaluate new sunglasses
At the beginning of the summer, Testpoint conducted a truly unique and interesting market study in Milan. It involved having 15 children, accompanied by a parent, to evaluate sunglasses designed specifically for them. The participants were asked to try on the lenses,...
A drink with an unusual color? Testpoint tests it… blind.
Recently, Testpoint selected participants for a very unique market research study: a blind taste test, with blindfolded tasters. The aim was to understand how a truly unusual color for a beverage can influence product evaluation. Are you curious? Want to learn more?...
200 babies taste fruit purees. A home usage test
Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study's unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to...
Season’s greetings from Testpoint!
Our offices will be closed for the Christmas break from December 24th to January 6th.
New Electric Vans? 4 Focus Groups to Evaluate Them
Recently, Testpoint conducted 4 focus groups in Milan, on behalf of a major company that produces electric commercial vehicles, with regular users of this type of van. This was what is called “Car Clinic”, a research project that involves a direct examination of the...
New videogames? 8 focus groups to test them
Recently, Testpoint conducted 8 focus groups in Rome, on behalf of an important company that develops and produces video games, with regular users of this type of electronic game. The aim of the research was to evaluate all the elements of the video game, from the...
New tablets? A quantitative test to assess them
Recently, Testpoint selected participants for a very interesting market research, a quantitative product test, carried out in Rome in a central location. The test aimed to evaluate new tablets, focusing separately on the display and the body. Here is how the test was...
A home usage test to evaluate the fragrance of a body cream
Recently, Testpoint carried out an interesting market research in Milan to determine which fragrance was the most popular for a moisturizing body cream. It was a high-end cream, the kind sold exclusively in perfumeries. The cream was available in three versions with...
A “business lunch” menu? Let’s choose it with a focus group!
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different "business" menus, prepared in the central location specifically for them by the chef of a...
How much easy is it to clean the kitchen top? 10 qualitative interviews to find out
Recently, Testpoint selected 10 people for a truly unusual market research: it involved comparing two innovative materials, designed to make cooktops. In particular, the manufacturer was interested in testing how much easy it is to clean them. To answer this question,...