Oggi vogliamo rendervi partecipi di una ricerca di mercato veramente insolita che Testpoint ha recentemente condotto a Roma. Si trattava di un test di prodotto su pappe per lo svezzamento in cui è stato chiesto a mamme di bimbi di età compresa tra i 4 e gli 8 mesi di...
Recentemente, Testpoint ha selezionato 100 partecipanti ad una ricerca di mercato molto particolare, un test quantitativo di prodotto per valutare le nuove profumazioni di un noto bagnoschiuma. Il test si svolgeva proprio “sniffando”, annusando, piccole boccette che...
Recently, Testpoint selected respondents for a very interesting market research. It was a qualitative research, carried out through group interviews (focus groups) during which the participants were invited to taste three prototypes of a new diet bar and to express their opinion.
Recently, 200 citizens of OpinionCity were selected for an interesting home test. It was a product test carried out throughout Italy to evaluate some samples of shampoo for oily hair.
Recently, Testpoint conducted a series of central location interviews to assess the liking of a new type of peach tea. These interviews were conducted with the CAPI (Computer Assisted Personal Interview) methodology. Do you want to know what it is and how it went? Let’s see step by step.
We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts....
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