The ideal croissant? A focus group to identify it!
We know that nowadays every aspect of our life and every choice we make as consumers are constantly and carefully monitored through specific market research that helps companies make commercial decisions as close as possible to the tastes and needs of potential buyers...
Testpoint fa testare una nuova piastra per capelli
Recentemente, Testpoint ha selezionato 50 donne per valutare il prototipo di una nuova piastra per capelli, mettendola a confronto con i prodotti simili di altre tre importanti aziende già presenti sul mercato. Una nuova piastra per capelli: come si valuta il suo...
Testpoint recruited 15 ladies to test a new filler product
This time we want to share with you a very special case study: the recruitment that Test Point carried out to find women willing to test a new injectable filler.How to test an after-sun lotion
In Milan, Bologna, Rome and Naples,1,000 people were involved in a particular test during the month of July to evaluate the effectiveness of after-sun products. After a week of use, everyone fill out an online questionnaire. This was a particular home product test.