Product testing: a resource for Companies, a benefit for consumers
To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking,...
OpinionCity citizens take part in taste tests
In the last few weeks, more and more frequently, at our Test Centers in Milan, Rome, Naples and Bologna we have had the pleasure to see OpinionCity citizens taking part in the tests we organize on different food products. We started this collaboration with a test on...Ethical fashion: when the style becomes responsible and sustainable
The world of fashion and fair trading do not seem – at first glance – to have much in common. Catwalks, designers’ labels and new collections on one side; ecology, solidarity and sustainability on the other side. This is the reason why...