To launch a new product on the market, to re-launch an improved version or to understand its positioning against competitors, Companies need qualitative and quantitative data summing up consumers’ opinions about the product in question. Generally speaking,...
In the last few weeks, more and more frequently, at our Test Centers in Milan, Rome, Naples and Bologna we have had the pleasure to see OpinionCity citizens taking part in the tests we organize on different food products. We started this collaboration with a test on...
The world of fashion and fair trading do not seem – at first glance – to have much in common. Catwalks, designers’ labels and new collections on one side; ecology, solidarity and sustainability on the other side. This is the reason why...
Last July the Testpoint facilities were transformed into real game arcades where new slot machines, meant to be launched in Italy in the upcoming winter, were tested. As our citizens already know, sometimes consumers receive products to be tested at...
When looking at the shelves in toy retailers, we usually see toys sorted by “target” gender. In the girls’ aisles we see a massive presence of the pink colour – in every nuance, any kind of dolls, pushchairs, toy kitchens, kitchenware, jewels and makeup,...
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