At the beginning of the summer, Testpoint conducted a truly unique and interesting market study in Milan. It involved having 15 children, accompanied by a parent, to evaluate sunglasses designed specifically for them.
The participants were asked to try on the lenses, evaluate their comfort in all its aspects, and go outside for a short walk to evaluate the lens tint and the level of protection they offer.
A qualitative interview in a central location
As adults, we now wear sunglasses on all occasions: glasses have become an essential fashion accessory. But let's not forget their vital function: protecting us from UV rays when driving or walking in the sun. We know that our eyes are delicate and sensitive, and protecting them is essential.
This is especially true for children: their eyes are more delicate and sensitive than ours and allow a greater amount of UV rays to pass through, which is why it's important that they are adequately protected from early childhood.
How to evaluate sunglasses that meet the needs of children and teens?
With a qualitative interview in a central location!
At the beginning of the summer, Testpoint conducted a usability test in Milan. This consisted of a qualitative interview in which 15 children aged between 7 and 10 were invited to try on and evaluate new sunglasses.
The first step was to recruit 15 children who already wore sunglasses or were interested in using them. The children were asked to come to the central location accompanied by a parent.
Some were invited in the morning (which was possible because it was outside of the school term), others in the afternoon, so they could test the glasses in different lighting conditions.
For junior glasses, the right size is essential: for this reason, parents were asked to indicate the distance between their child's eyes and the distance between hinges of a pair of glasses they already owned.
The children were asked to put on the new glasses and move around the room before going outside, accompanied by their parent and the moderator, for a short walk. During the walk, the moderator asked the child several questions about the comfort level of the glasses: how they fit, how the lens tint felt indoors and outdoors, and how comfortable and protected they felt from the sun.
The whole process lasted about 30 minutes.
