15 kids evaluate new sunglasses
At the beginning of the summer, Testpoint conducted a truly unique and interesting market study in Milan. It involved having 15 children, accompanied by a parent, to evaluate sunglasses designed specifically for them. The participants were asked to try on the lenses,...
A drink with an unusual color? Testpoint tests it… blind.
Recently, Testpoint selected participants for a very unique market research study: a blind taste test, with blindfolded tasters. The aim was to understand how a truly unusual color for a beverage can influence product evaluation. Are you curious? Want to learn more?...
200 babies taste fruit purees. A home usage test
Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study’s unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to...