Testpoint recruits public transport users to investigate ticket purchasing habits
Testpoint recently conducted a survey among urban public transport users in Rome to understand their travel ticket purchasing habits. Testpoint conducted the recruitment: 15 frequent users of urban public transport were identified and interviewed by the end customer...
10 qualitative interviews with patients suffering from migraine
Recently, Testpoint conducted 10 qualitative interviews with migraine patients on behalf of a major pharmaceutical company to gain their opinions on commonly used medications for this widespread condition and to determine whether there are any unmet needs that could...
A new non-alcoholic drink to pair with food. A taste test
Testpoint recently conducted a quantitative tasting test in four cities—Milan, Bologna, Rome, and Naples—with 100 people per city. The study was conducted on behalf of a major company planning to launch a new non-alcoholic beverage specifically designed for...