Testpoint recently conducted a product test in Milan, accompanied by a qualitative interview. This was a unique test because it involved testing a new floor cleaning system—a steam floor cleaner—in a location that closely resembled a home environment. a Milano un test di prodotto accompagnato da un’intervista qualitativa. Si è trattato di un test particolare in quanto bisognava testare un nuovo sistema di pulizia dei pavimenti, una macchina lavapavimenti a vapore, che andava testata in un luogo che riproducesse quanto meglio possibile un ambiente domestico.
A bed and breakfast set up for the interviews
There's no longer time for traditional household cleaning, and our homes are now organized to require thorough cleaning that's also quick and easy to perform.
In recent years, a series of tools and devices have been launched on the market to make life easier for those responsible for cleaning, optimizing time and minimizing effort.
For one of these new devices, Testpoint recently organized a product test in Milan, followed by a traditional, moderated qualitative interview.
How the test was conducted
Testpoint recruited 15 people in Milan who personally perform household cleaning and are responsible for purchasing this type of device. These individuals had to have a medium-to-high income, as the device being tested falls within a fairly high price range. Milan 15 persone che si occupano personalmente delle pulizie domestiche e che sono responsabili dell’acquisto di questo tipo di dispositivi. Le persone reperite dovevano avere un reddito medio-alto in quanto il dispositivo in test rientra in una gamma di prezzo abbastanza elevato.
Regarding the location for the test, Testpoint rented a bed and breakfast for three days, so as to recreate a situation comparable to a home environment as closely as possible. bed&breakfast, in modo da ricreare il meglio possibile una situazione paragonabile ad un ambiente domestico.
Each interview (product test + qualitative interview) lasted approximately one hour, so five interviews were conducted per day.
The first phase of the test involved observing the device's design, colors, and ease of use. This was followed by the actual cleaning test: the interviewee had to clean the floor of a room in the B&B, verifying that the device could reach every corner of the room and under the furniture, and carefully observing the results. The final phase required the interviewee to move with the moderator to another room to conduct the qualitative interview. The interviews were recorded so that the opinions of the different participants could be compared and a final report could be prepared.
