Tele-depths is a methodology that integrates the technique of the face-to-face IDIs with the use of the phone.
It is a qualitative methodology that enables the deep investigation of opinions, attitudes and evaluations of a respondent through a sort of conversation with an expert moderator who, by means of a discussion guide so as not to overlook any important aspects under examination, lets the participant freely express themselves.
The main advantage of this technique is that a wide and geographically distributed sample can be reached and comparable results can be obtained since the same moderator can interview all the respondents wherever they are located.

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Tele-depths ultima modifica: 2015-03-11T15:11:30+02:00 da Carmine De Falco