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Respondents recruitment is the activity of searching for and selecting the interviewee sample, according to eligibility criteria often agreed upon with the client, based on the product/service under examination and the target market.
There are several methods of recruitment: the respondent database of expert recruiters, by street (when the eligibility criteria are not too many or too difficult to meet), customer’s lists (e.g. when the target to be recruited is composed of highly specialized professionals), or online panels.