Product placement

This technique belongs to the methodology of in-home testing: products are tested by a sample of pre-recruited respondents (according to differently strict screening criteria depending on the product under examination) at their place: products and a questionnaire/diary are left with them for a variable period of time, during which they test the samples in the ways and times they prefer.
Product placement enables the investigation of the use of the product according to the real respondents’ consumption habits.
The questionnaire can subsequently be collected by an interviewer and input in a data file or programmed questionnaire on pc, or dictated on the phone during the so-called “telephone recall”.

Product placement ultima modifica: 2015-03-11T14:29:38+01:00 da Carmine De Falco