Mini focus group

This methodology exactly replicates the technique of the focus groups but involves a smaller number of participants (4-5 max). Mini focus groups are preferred when the target of the research is particularly difficult to recruit, when the topic needs deeper analysis, when it is necessary to assess different stimuli/concepts across the same sample (which is therefore subdivided into smaller groups).
Mini groups offer clear advantages in terms of costs and group management.

Mini focus group fieldwork
Mini focus group ultima modifica: 2015-03-11T14:06:19+00:00 da Carmine De Falco