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Focus group on line
It is a traditional methodology of qualitative research carried out with the use of modern technologies, the Internet in particular: a group of 8-10 participants meets virtually on the web to discuss, in real time, a topic or analyze a product/service and share opinions and evaluations with the other members of the group.
Participants can be more or less far from each other: they log on to a conferencing system and share data, answers, images, sounds, etc., with the other members of the group.
Like in a traditional focus group, in a focus group on line a moderator guides the discussion from their “own room”; in the same way, clients can attend the group remotely.