Face to face interview

Face to face interview is the most traditional methodology: the interview is administered by an expert interviewer, can involve different targets (consumers or professionals) and can be carried out on several devices (pc, tablet, pen & paper…).
Interviews can take place in different places: by street, at the respondent’s home, at sales points or appropriately equipped locations.
In this methodology interviewers play a crucial role: they have to be able to ask the questions without biasing respondents, but making them feel at ease so as to allow them to freely express their opinions.

Face to face interview
Face to face interview ultima modifica: 2015-03-11T12:54:36+02:00 da Carmine De Falco