Concept test

Concept test uses qualitative and quantitative techniques to analyze consumer response to an idea / concept of a product / service before it is launched on the market or even produced, aiming at collecting data on appreciation, acceptability, optimization areas and potential positioning.
A combination of graphic and textual boards are evaluated.

fieldwork
Concept test ultima modifica: 2015-03-11T15:23:53+02:00 da Carmine De Falco