CATI (computer assisted telephone interviewing)

This methodology of data collection is applied when telephone interviewing is required, using a questionnaire programmed on specific software which automatically records the answers.
It is widely used in quantitative studies with short questionnaires which mainly contain closed ended-questions, but also in qualitative studies involving specific, professional targets widely distributed over the territory (tele-depths).
The interviewer plays a fundamental role because they must be able to immediately establish a contact with the respondent.

CATI (computer assisted telephone interviewing) ultima modifica: 2015-03-11T13:29:11+00:00 da Carmine De Falco