TEST, TALK, ASSESS, IMPROVE
A community that talks to those who manufacture the things you use everyday.
A CITY WHERE CONSUMERS COLLABORATE WITH MANUFACTURES
Listening to consumers before making a decision reduces the risks
The colour of a shampoo? The scent of a yogurt? The taste of a snack? Companies that listen to their consumers before making decisions certainly do not eliminate the risk of a failure, but they definitely reduce it.
Successful companies collaborate with their consumers
A loyal consumer is the best consultant a company can have. When a member of OpinionCity, the Italian consumer community, is chosen to participate in a project, they will contribute by simply giving their opinions.
OpinionCity community: a city where your opinions matter
The goal of our community is to give a voice to people, listening to their opinions and their ideas. That is why we never ask our members to purchase products or to advertise.
Companies that innovate with us respect the principles of ethics and sustainability.
We want to get in touch with people of value that respect values. The ethical code of OpinionCity was born thanks to the cooperation of all our fellow citizens and is constantly updated with the contributions of new members.
Do you want to know what’s going on in OpinionCity?
Find out about all the initiatives you can take part in.
OPINIONCITY CITIZENS
Monica
works in a bank
“I contribute to improve the things that I consume everyday”
Claudia
teacher
“I find it interesting to test new ideas and new products”
Francesco
student
“I enjoy participating, listening to the others, sharing my views”
Valeria
undergraduate student in political sciences
“Companies that test their ideas in OpinionCity are modern companies that pay attention to the needs of their consumers”
INVITE A FRIEND
So they also can participate in the selection to collaborate with companies, giving their ideas and opinions
PUT YOUR OPINIONS IN THE SHOPPING CART
Being a conscious consumer means helping companies to work better.
product test
After checking the criteria needed to participate in the test, we ship the product to the members’ home and we ask OpinionCity citizens to test it for a certain period of time. At the end of the test, we collect feedback and suggestions to improve it.
online focus groups/ forums
Participating in an online forum or focus group is a very engaging and interesting experience. The people selected on the basis of their compliance with predetermined eligibility criteria are invited into a virtual room where they exchange views, but also comments, photos and short films.
become an active citizen
The more involved you are in the life of the city, taking part in various activities, the more we involve you in our initiatives. Once you pass the selection and enter into OpinionCity, we create for you a personal space where you will find all the activities that you can take part in.
make yourself known
The more detailed the information you include in your profile or that you give in the questionnaires we ask you to fill in, the better the chance that you are invited to participate in initiatives aimed exactly at people with your features.
we will never ask you to purchase something
Participation in OpinionCity is free and we will never ask you to buy anything. Our only goal is to collect the opinions and views of people, not to sell or advertise products.