TEST, TALK, ASSESS, IMPROVE

A community that talks to those who manufacture the things you use everyday.

A CITY WHERE CONSUMERS COLLABORATE WITH MANUFACTURES

italian consumer community

Listening to consumers before making a decision reduces the risks

The colour of a shampoo? The scent of a yogurt? The taste of a snack? Companies that listen to their consumers before making decisions certainly do not eliminate the risk of a failure, but they definitely reduce it.

prodotti e consumatori

Successful companies collaborate with their consumers

A loyal consumer is the best consultant a company can have. When a member of OpinionCity, the Italian consumer community, is chosen to participate in a project, they will contribute by simply giving their opinions.

italian consumer community

OpinionCity community: a city where your opinions matter

The goal of our community is to give a voice to people, listening to their opinions and their ideas. That is why we never ask our members to purchase products or to advertise.

italian consumer community

Companies that innovate with us respect the principles of ethics and sustainability.

We want to get in touch with people of value that respect values. The ethical code of OpinionCity was born thanks to the cooperation of all our fellow citizens and is constantly updated with the contributions of new members.

HOW A PRODUCT IS EVALUATED IN OPINIONCITY

A few easy rules to have your say about the products you consume every day

Do you want to know what’s going on in OpinionCity?

Find out about all the initiatives you can take part in.

OPINIONCITY CITIZENS

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Monica

works in a bank

 

“I contribute to improve the things that I consume everyday”

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Claudia

teacher

 

“I find it interesting to test new ideas and new products”

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Francesco

student

 

“I enjoy participating, listening to the others, sharing my views”

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Valeria

undergraduate student in political sciences

“Companies that test their ideas in OpinionCity are modern companies that pay attention to the needs of their consumers”

INVITE A FRIEND

So they also can participate in the selection to collaborate with companies, giving their ideas and opinions

PUT YOUR OPINIONS IN THE SHOPPING CART

Being a conscious consumer means helping companies to work better.

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product test

After checking the criteria needed to participate in the test, we ship the product to the members’ home and we ask OpinionCity citizens to test it for a certain period of time. At the end of the test, we collect feedback and suggestions to improve it.

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online focus groups/ forums

Participating in an online forum or focus group is a very engaging and interesting experience. The people selected on the basis of their compliance with predetermined eligibility criteria are invited into a virtual room where they exchange views, but also comments, photos and short films.

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become an active citizen

The more involved you are in the life of the city, taking part in various activities, the more we involve you in our initiatives. Once you pass the selection and enter into OpinionCity, we create for you a personal space where you will find all the activities that you can take part in.

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make yourself known

The more detailed the information you include in your profile or that you give in the questionnaires we ask you to fill in, the better the chance that you are invited to participate in initiatives aimed exactly at people with your features.

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we will never ask you to purchase something

Participation in OpinionCity is free and we will never ask you to buy anything. Our only goal is to collect the opinions and views of people, not to sell or advertise products.

OUR VALUES

The ethical code of OpinionCity was born thanks to the cooperation of all our fellow citizens and is constantly updated with the contributions of the new members. Those who do not agree with the principles that we share and which are listed below are kindly asked not to sign up or to leave the community. Once you pass the selection to become part of our community, we ask you to respect the following principles:

THE SOCIAL FUNCTION OF COLLABORATION

We love working together, sharing ideas and opinions with the people who work every day to improve the services that are offered to us and the products we consume.

AWARENESS

We believe that being a conscious consumer also means contributing to help companies work better.

RESPECT

Like all cities ours also consists of people with different political, cultural, ethnic, social and religious origins, that is why we all are committed to respect diversity.

FREEDOM OF OPINION

We feel free to express our opinion – whether positive or negative – in the knowledge that from constructive criticism, stimuli for change and innovation can be born.

VERACITY

Before posting a piece of information or news or comments, we are committed to ensure their veracity. We do not value feedback that are not based on adequate experience or documentation.

OPEN AND DEMOCRATIC DIALOGUE

We believe that the best products originate from an open and democratic dialogue between manufacturers and purchasers. We do not share the attitude of those who impose their ideas and who are not able to dialogue with good manners and respect for opposing opinions.

SINCERITY AND SPONTANEOUSNESS

Sincerity means to transfer to others what you really think. We are not afraid to say that a product or service does not meet our expectations; on the contrary, we believe that the authenticity of our contributions will result in a benefit to us and to all consumers.

OpinionCity, the italian consumer community ultima modifica: 2015-03-04T13:49:24+00:00 da Marcello De Stefano