300 telephone interviews for an eyewear brand

Telephone interviews – the so-called CATI (Computer Assisted Telephone Interview)interviews – represent one of the most classic market research methodologies as they allow you to quickly reach a very large and well-distributed sample of respondents throughout the national territory. They are particular useful when it is necessary to investigate the Customer Satisfaction, i.e. the level […]

Expert tasters assess a coffee blend

Esperienziali. Esperti assaggiatori
We have already talked about expert tasters, people with particularly sensitive and “trained” senses who are able to give a precise numerical evaluation of the characteristics of a product. Today we want to tellabout the experience of some of these experts called to evaluate some new blends for a well-known coffee company: these people are […]