<\/p>\n
Today we want to publish pictures of a focus group<\/a> transmitted in video conference from TestPoint facility in Rome directly to the PCs of the clients, interested in listening to respondents\u2019 opinions<\/strong>.<\/p>\n <\/p>\n Focus group<\/a><\/strong> is a qualitative survey technique conceived in the middle of last century in the field of social sciences and subsequently used in market research and marketing<\/strong>.<\/p>\n <\/p>\n Today, this methodology – which is intended to listen to consumer\u2019s<\/strong> views – is used as a method to provide companies with assessments and opinions about a product, idea, or company by the reference target.<\/p>\n <\/p>\n At the meeting venue \u2013 which can be physical or virtual in the case of an online focus group<\/a> \u2013 the participants – usually between 8 and 10 people – exchange their views on the subject in question, in a relaxed and friendly environment.<\/p>\n <\/p>\n The focus group moderator<\/strong> \u2013 skilled and expert in psychological \/ sociological matters – leads the group avoiding that the discussion goes off topic or loses the right pace; to make this, they use a “discussion guide\u201d. Focus group<\/a><\/strong> participants, on the other hand, take part in the discussion and they share thoughts and opinions on the topic discussed.<\/p>\n <\/p>\n Meetings generally take place in hotels or locations designed to host them. We have 4 TestPoint in Italy – exclusively dedicated to consumer research –<\/strong> in Milan<\/a>, Bologna<\/a>, Rome<\/a> and Naples<\/a>.<\/p>\n <\/p>\n