Testpoint recently conducted a taste test on a new yogurt flavor in Milan and Rome. The unique feature of the test was that the interviews involved mothers and their children, so the test was conducted at home.<\/p>\n\n\n\n
Yogurt, as we know, has become an essential food for adults and children. Who doesn’t enjoy it for breakfast or as a snack? It’s a healthy, light, and nutritious food, suitable for both adults and children at various times of the day.<\/p>\n\n\n\n
Precisely for this reason, to meet the ever-growing demand and satisfy all palates, the yogurt flavors appearing on supermarket shelves are increasingly numerous and appealing.<\/p>\n\n\n\n
To assess the different perspectives and needs of adults and children, Testpoint recently recruited 200 pairs of mothers and children in Rome and Milan to taste a new type of yogurt together. It was a new flavor, not yet available in that product range.<\/p>\n\n\n\n
The unique feature of this test was that mother and child had to taste the product together and then answer a short questionnaire administered directly by the interviewer at their homes.<\/p>\n\n\n\n
Testpoint recruited 100 mother\/child pairs in Milan and the same number in Rome. The interviewer visited the participants’ homes, bringing the product to be tasted in a cooler. The yogurt container was, of course, sealed (i.e., in anonymous packaging, so that the brand would not influence the participants’ evaluations).<\/p>\n\n\n\n
Since the children involved were between the ages of 6 and 12, all interviews had to be conducted outside of school hours, i.e., in the afternoon and on weekends.<\/p>\n\n\n\n
After tasting, the interviewer administered a short questionnaire to the child lasting about 5 minutes, and then asked the mother another questionnaire lasting about 15 minutes. Due to the presence of the children, the questionnaire was administered and not self-completed.<\/p>\n\n\n\n
The aim of the test was to assess the satisfaction of adults and children with the new yogurt flavor, capturing their different perspectives.<\/p>","protected":false},"excerpt":{"rendered":"
Testpoint recently conducted a taste test on a new yogurt flavor in Milan and Rome. The unique feature of the test was that the interviews involved mothers and their children, so the test was conducted at home. A mother\/child home test Yogurt, as we know, has become an essential food for adults and children. Who […]<\/p>","protected":false},"author":7,"featured_media":16042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-16041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-category"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/16041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=16041"}],"version-history":[{"count":1,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/16041\/revisions"}],"predecessor-version":[{"id":16043,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/16041\/revisions\/16043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media\/16042"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=16041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/categories?post=16041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/tags?post=16041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}