Testpoint recently conducted a quantitative taste test in four cities\u2014Milan, Bologna, Rome, and Naples\u2014with 100 people per city.<\/p>\n\n\n\n
The study was conducted on behalf of a major company planning to launch a new non-alcoholic beverage specifically designed for consumption at mealtimes. During the research, the new drink was evaluated in combination with two dishes: pasta with tomato sauce and fish cutlets.<\/p>\n\n\n\n
Testpoint recruited 100 people in each of the four cities who regularly or fairly frequently consume non-alcoholic beverages at mealtimes.<\/p>\n\n\n\n
The study was conducted in a central location, with 10 people at a time testing two dishes: pasta with basil sauce and air-fried breaded fish fillets, paired with a prototype of the new beverage being tested.<\/p>\n\n\n\n
The food was freshly prepared using standardized procedures: everyone ate the same type of pasta, strictly following the cooking times indicated on the package, and always topped with the same ready-made basil sauce.<\/p>\n\n\n\n
The cooking methods and times for the breaded fish fillets were also standardized.<\/p>\n\n\n\n
Each respondent was offered a taste of the pasta paired with the beverage and immediately afterward asked to answer a few questions from an online questionnaire.<\/p>\n\n\n\n
Immediately afterward, they tasted the second pasta, again paired with the beverage, and completed the questionnaire for the second part of the test.<\/p>\n\n\n\n
The questions concerned the beverage’s characteristics: color, aroma, flavor, effervescence, sweetness, and, above all, how suitable it seemed to be for consumption at the table in combination with the various foods.<\/p>","protected":false},"excerpt":{"rendered":"
Testpoint recently conducted a quantitative taste test in four cities\u2014Milan, Bologna, Rome, and Naples\u2014with 100 people per city. The study was conducted on behalf of a major company planning to launch a new non-alcoholic beverage specifically designed for consumption at mealtimes. During the research, the new drink was evaluated in combination with two dishes: pasta […]<\/p>","protected":false},"author":7,"featured_media":15883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-15882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-category"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=15882"}],"version-history":[{"count":1,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15882\/revisions"}],"predecessor-version":[{"id":15884,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15882\/revisions\/15884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media\/15883"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=15882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/categories?post=15882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/tags?post=15882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}