Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study’s unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to observe and rate their child’s taste.<\/p>\n\n\n\n
How do you know if your child likes baby food or a puree you’re offering for the first time? Obviously, you observe them while you’re giving it to them: babies’ expressions are very clear and tell you immediately whether they like the new food or not. What does the baby do? Do they signal for more, or do they make a disgusted face and spit the food everywhere?<\/p>\n\n\n\n
And it’s precisely with this logic in mind that Testpoint conducted a test on fruit purees in Milan and Rome.<\/p>\n\n\n\n
The first step was to recruit 200 families with children between the ages of 6 and 18 months, 100 in Milan and 100 in Rome. The babies were required to regularly consume fruit purees.<\/p>\n\n\n\n
Testpoint interviewers then delivered three jars of baby food to the participating families’ homes: the test product and two competitor products of the same flavor. The samples were obviously anonymous, in unlabeled packages identified only by code.<\/p>\n\n\n\n
The instructions enclosed with the samples and duly explained by the interviewer indicated the order in which the baby food should be administered. It worked like this: the first baby food was to be used for three consecutive days; then the process was repeated in the same way for the second and third products.<\/p>\n\n\n\n
After each three-day trial, participating families were asked to complete a short online questionnaire: by connecting to a link on their cell phone, tablet, or computer, using the credentials provided, they answered a few simple questions about the product, specifically about their child’s appreciation of it. At the end, they were asked to rank their preference among the products.<\/p>","protected":false},"excerpt":{"rendered":"
Recently, Testpoint conducted an interesting market research study in Milan and Rome to evaluate the popularity of a new fruit puree. The study’s unique feature was the participants: very young children between the ages of 6 and 18 months. Parents were asked to observe and rate their child’s taste. A Home Usage Test How do […]<\/p>","protected":false},"author":7,"featured_media":15254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88,142],"tags":[],"class_list":["post-15253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-category","category-product-placement"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=15253"}],"version-history":[{"count":1,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15253\/revisions"}],"predecessor-version":[{"id":15255,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15253\/revisions\/15255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media\/15254"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=15253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/categories?post=15253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/tags?post=15253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}