{"id":15029,"date":"2025-03-26T09:33:00","date_gmt":"2025-03-26T08:33:00","guid":{"rendered":"https:\/\/www.testpoint.it\/?p=15029"},"modified":"2026-07-29T13:17:07","modified_gmt":"2026-07-29T11:17:07","slug":"200-interviste-domiciliari-a-coppie-mamma-figlio-su-un-nuovo-gusto-di-yogurt","status":"publish","type":"post","link":"https:\/\/www.testpoint.it\/en\/200-interviste-domiciliari-a-coppie-mamma-figlio-su-un-nuovo-gusto-di-yogurt\/","title":{"rendered":"200 in-home interviews with pairs of mothers and their kids about a new yogurt flavor\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Testpoint recently conducted a taste test on a new yogurt flavor in Milan and Rome. The unique feature of the test was that the interviews involved mothers and their children, so the test was conducted at home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A mother\/child home test&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yogurt, as we know, has become an essential food for adults and children. Who doesn't enjoy it for breakfast or as a snack? It's a healthy, light, and nutritious food, suitable for both adults and children at various times of the day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Precisely for this reason, to meet the ever-growing demand and satisfy all palates, the yogurt flavors appearing on supermarket shelves are increasingly numerous and appealing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">To assess the different perspectives and needs of adults and children, Testpoint recently recruited 200 pairs of mothers and children in Rome and Milan to taste a new type of yogurt together. It was a new flavor, not yet available in that product range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How the test was conducted&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The unique feature of this test was that mother and child had to taste the product together and then answer a short questionnaire administered directly by the interviewer at their homes.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Testpoint recruited 100 mother\/child pairs in Milan and the same number in Rome. The interviewer visited the participants' homes, bringing the product to be tasted in a cooler. The yogurt container was, of course, sealed (i.e., in anonymous packaging, so that the brand would not influence the participants' evaluations).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the children involved were between the ages of 6 and 12, all interviews had to be conducted outside of school hours, i.e., in the afternoon and on weekends.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After tasting, the interviewer administered a short questionnaire to the child lasting about 5 minutes, and then asked the mother another questionnaire lasting about 15 minutes. Due to the presence of the children, the questionnaire was administered and not self-completed. <strong>somministrato<\/strong> and <strong>non autocompilato<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The aim of the test was to assess the satisfaction of adults and children with the new yogurt flavor, capturing their different perspectives.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Testpoint ha svolto recentemente a Milano e Roma un test di assaggio su un nuovo gusto di yogurt. La particolarit\u00e0 del test era che l\u2019intervista doveva coinvolgere coppie di mamme e figli, per questo motivo il test \u00e8 stato svolto a domicilio.&nbsp; Un test domiciliare a coppie mamma\/bambino&nbsp; Lo yogurt, lo sappiamo, \u00e8 ormai un [&hellip;]<\/p>","protected":false},"author":7,"featured_media":15030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-15029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-test-di-assaggio"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=15029"}],"version-history":[{"count":2,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15029\/revisions"}],"predecessor-version":[{"id":16052,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/15029\/revisions\/16052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media\/15030"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=15029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/categories?post=15029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/tags?post=15029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}