Recently, Testpoint carried out an interesting market research in Milan to determine which fragrance was the most popular for a moisturizing body cream. It was a high-end cream, the kind sold exclusively in perfumeries. The cream was available in three versions with three different scents. 40 women were invited to try them and express their preference.<\/p>\n\n\n\n
What’s the first thing you do when you choose a face or body cream? Certainly, after listening to the advice of the skin-care expert who is offering it to you, go and smell the fragrance of the product. This is definitely the first step. Only as a second step, go and check the effectiveness of the cream.<\/p>\n\n\n\n
And it is exactly following this logic that Testpoint carried out a test on a body cream in Milan to evaluate which of the three different fragrances offered was most appreciated by consumers. Let\u2019s see how it was carried out.<\/p>\n\n\n\n
The first step was to recruit 40 women, regular consumers\/users of high-end body creams, sold exclusively in perfumeries. The ladies had to be between 30 and 50 years old and use a body moisturizing product daily, but not those on sale in supermarkets or pharmacies.<\/p>\n\n\n\n
Three samples of cream were then delivered to the participants’ homes: it was, in fact, the same cream with three different fragrances. The samples were de-branded, in white packages identified only by a code.<\/p>\n\n\n\n
The instructions attached to the samples told the ladies the order in which the creams should be used. It worked like this: the first cream had to be used for three consecutive days, then there was a break day during which the participant could use her usual product (sometimes the fragrances can be persistent, which is why it is advisable to provide a break day between one product and another); then everything was repeated in the same way for the second and third cream.<\/p>\n\n\n\n
After each three-day test, the participant had to complete a short online questionnaire: by connecting to a link, from mobile phone or tablet or computer, with the credentials received, respondents had to answer a few simple questions about the product and in particular its fragrance. In the end, of course, it was necessary to indicate an order of preference among the products.<\/p>","protected":false},"excerpt":{"rendered":"
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