Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different “business” menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants.<\/p>\n\n\n\n
There are now many restaurants that offer, for lunch or sometimes even dinner, “business” menus, that is, those menus designed for people who work and who however wish to have a quick meal during their lunch break or at the end of the working day, a quick but complete meal, dishes that are light but nutritious and varied, and, above all, at an accessible price.<\/p>\n\n\n\n
Well, would you have imagined that these menus, before being launched, are tested by consumers to find out their impressions, take their criticisms into consideration and, possibly, “adjust the aim”?<\/p>\n\n\n\n
This is exactly what Testpoint recently did for a well-known restaurant chain, organizing four focus groups, two in Rome and two in Milan, for the evaluation of two different complete menus.<\/p>\n\n\n\n
The focus group is a market research technique that is used when you have to carry out qualitative research. These are conversations with groups of 8-10 people generally lasting 120 minutes in which the moderator, following a discussion guide, invites participants to honestly express their opinions. The objective is to understand the motivations that guide consumer\u2019s choices.<\/p>\n\n\n\n
The peculiarity of the research we are talking about today is that the client company sent its Chef to prepare the menus directly in Testpoint’s Milan and Rome offices: the participants were therefore able to taste the dishes prepared for them on the spot and served with the same methods with which they are served in restaurants.<\/p>\n\n\n\n
In each of the two cities the two “business menus” were tasted: a menu A and a menu B in Milan and the same in Rome. Each focus group, which lasted 180 minutes, was attended by 8 people, men and women of different ages, who, for work reasons, eat in a restaurant at least once a week and who prefer to have a complete, freshly cooked meal instead of the usual sandwich or pizza.<\/p>\n\n\n\n
The tasting of each dish was followed by a short discussion led by the moderator, while, at the end of the meal, there was a detailed discussion on the entire menu and on the quality-price ratio.<\/p>","protected":false},"excerpt":{"rendered":"
Recently, Testpoint selected the participants for a very particular market research: there were four focus groups in which respondents tested and evaluated two different “business” menus, prepared in the central location specifically for them by the chef of a well-known chain of restaurants. A focus group to test a menu There are now many restaurants […]<\/p>","protected":false},"author":7,"featured_media":14412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-14411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english-category"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/14411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=14411"}],"version-history":[{"count":1,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/14411\/revisions"}],"predecessor-version":[{"id":14413,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/posts\/14411\/revisions\/14413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media\/14412"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=14411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/categories?post=14411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/tags?post=14411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}