{"id":11165,"date":"2022-11-21T09:17:32","date_gmt":"2022-11-21T09:17:32","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11165"},"modified":"2022-11-30T18:29:30","modified_gmt":"2022-11-30T18:29:30","slug":"concept-test","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/concept-test\/","title":{"rendered":"Concept test"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Concept test<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”]<\/p>\n

\n
\n

Concept tests use qualitative and quantitative techniques to analyze consumer response to an idea \/ concept of a product \/ service before it is launched on the market or even produced, aiming at collecting data on appreciation, acceptability, optimization areas and potential positioning.\nA combination of graphic and textual boards is evaluated.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.testpoint.it\/wp-content\/uploads\/2022\/11\/G_businessmen6.png” title_text=”G_businessmen6″ _builder_version=”4.19.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

Concept test Questa tipologia di test sottopone alla valutazione di un campione di intervistati l\u2019idea di un prodotto\/servizio che ancora non esiste, sotto forma di board grafici e testuali, per verificarne gradimento, accettabilit\u00e0, aree di ottimizzazione ed eventualmente posizionamento ideale.Il\u00a0Concept test\u00a0\u00e8 una metodologia che integra tecniche di ricerca qualitative e quantitative.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11165","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11165"}],"version-history":[{"count":3,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11165\/revisions"}],"predecessor-version":[{"id":11872,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11165\/revisions\/11872"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}