{"id":11162,"date":"2022-11-21T09:15:40","date_gmt":"2022-11-21T09:15:40","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11162"},"modified":"2022-11-30T18:27:53","modified_gmt":"2022-11-30T18:27:53","slug":"simulazione-dacquisto","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/simulazione-dacquisto\/","title":{"rendered":"Purchase Simulation"},"content":{"rendered":"

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Purchase Simulation<\/h2>\n

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Purchase simulation is a methodology that enables the collection of precious information about consumers\u2019 purchase processes and identify the key purchase drivers by simulating a real shopping experience, replicated in an appropriately equipped facility so as to reproduce a real sales point: shelves, supermarket wards, refrigerator aisles, product, ads and discounts displays.\nIn this way consumers are observed during their purchase process: key purchase drivers can be identified, as well as attitudes, considerations and time taken in choosing a product.\nThe traditional methods of data collection are more and more giving way to \u201cvirtual shopping simulation\u201d.<\/p>\n<\/div>\n<\/div>\n

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Simulazione d’acquisto La\u00a0simulazione d\u2019acquisto\u00a0\u00e8 una metodologia che consente di raccogliere informazioni preziose sui processi di acquisto dei consumatori e i fattori guida che determinano le scelte, simulando una reale situazione di shopping, replicata in una facility opportunamente attrezzata per riprodurre un ambiente di vendita: scaffali, corsie di supermercato, banchi frigo, prodotti, pubblicit\u00e0 e promozioni esposti […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11162","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11162"}],"version-history":[{"count":3,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11162\/revisions"}],"predecessor-version":[{"id":11865,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11162\/revisions\/11865"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}