{"id":11148,"date":"2022-11-21T08:55:48","date_gmt":"2022-11-21T08:55:48","guid":{"rendered":"https:\/\/temp.testpoint.it\/?page_id=11148"},"modified":"2022-11-25T08:46:10","modified_gmt":"2022-11-25T08:46:10","slug":"cati","status":"publish","type":"page","link":"https:\/\/www.testpoint.it\/en\/cati\/","title":{"rendered":"CATI – Computer Assisted Telephone Interview"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#666666″ header_font_size=”33px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What is CATI? A case study<\/h1>\n

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CATI (Computer Assisted Telephone Interview) is a quantitative research methodology, in which data collection is carried out through telephone interviews that are administered using a questionnaire programmed on a special software that automatically records the answers. The CATI questionnaires essentially include closed questions.\n\n \n\nIt is a methodology that can be used for any type of target, and that allows to reach a varied and well-distributed sample throughout the national territory. The interviews are quite short, on average 15-20 minutes, rarely 30 minutes\n\n \n\nDepending on the size of the research, the CATI methodology involves the use of a different number of telephone workstations that can even reach 20-25 operators.\n\n \n\nThe interviewer uses a questionnaire that is displayed on the PC screen. The questionnaire not only represents the interview guideline, but it automatically gives the exact order of the questions. The interviewer cannot make any changes to the questions or their sequence, but they only provide some explanation to respondents if a question is difficult to understand, carrying out an important intermediary function between the respondent and the questionnaire.\n\n \n\nThe questions are displayed on the PC and asked via telephone in a sequential and programmed way, thanks to logic and consistency checks.<\/p>\n

Si tratta di una metodica utilizzabile per qualsiasi tipo di\u00a0<\/span>target<\/strong><\/em>, e che consente di raggiungere un campione variegato e ben distribuito su tutto il territorio nazionale. Le interviste sono abbastanza brevi, in media 15-20 minuti, raramente si arriva a 30 minuti.<\/p>\n

A seconda della dimensione della ricerca, la metodologia CATI prevede l\u2019impiego di un diverso numero di postazioni telefoniche che possono arrivare anche a 20-25 operatori.<\/p>\n

\u00a0L\u2019intervistatore utilizza un\u00a0<\/span>questionario<\/strong>\u00a0<\/span>che \u00e8 visualizzato sullo\u00a0<\/span>schermo del PC<\/strong>. Il questionario non rappresenta solo\u202fla linea guida<\/strong>\u202fdell\u2019intervista, ma fornisce in modo automatico\u00a0<\/span>l\u2019esatto ordine<\/strong>\u00a0<\/span>delle domande. L\u2019intervistatore non pu\u00f2 apportare alcuna modifica ai quesiti o alla loro sequenza, ma si limita a fornire qualche spiegazione all\u2019intervistato se una domanda risulta poco comprensibile, svolgendo un\u2019importante funzione di intermediario tra rispondente e questionario.<\/p>\n

\u00a0Le domande vengono visualizzate sul PC e poste via telefono in modo consequenziale e programmato, grazie a\u00a0<\/span>filtri<\/strong>\u00a0<\/span>e controlli di coerenza.<\/p>\n

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Practical and fast<\/h2>\n

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This is a widely used methodology in the case of administered interviews where there are no materials to show to the respondent. The sample size depends on the target, but on average at least one hundred CATI interviews are carried out for each research.<\/p>\n

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I vantaggi del CATI<\/h2>\n

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This now classic method of data collection has numerous advantages of various orders:<\/p>\n

    \n
  • The quality of the interview: the presence of an interviewer who acts as an intermediary between the interviewee and the questionnaire guarantees the exact understanding of the questions.<\/li>\n
  • Control: at any time, it is possible to monitor the progress of the research.<\/li>\n
  • Times: the data collection is fast because the data entry phase is immediate.<\/li>\n<\/ul>\n

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    CATI or CAWI?<\/h2>\n

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    The difference between the two methodology is the presence or not of the interviewer.\nCATI interviews are administered while CAWI interviews are self-completed.<\/p>\n

    The CAWI (Computer Assisted Web Interview) methodology may be more cost-effective, but CATI can provide greater control.Computer Assisted Web Interview<\/em>) pu\u00f2 risultare pi\u00f9 vantaggioso dal punto di vista dei costi, ma il CATI pu\u00f2 assicurare un maggior controllo.<\/p>\n

      <\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

      [et_pb_section fb_built=”1″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#666666″ header_font_size=”33px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Che cos\u2019\u00e8 la metodologia CATI: il case study [\/et_pb_text][et_pb_text _builder_version=”4.19.0″ _module_preset=”default” text_text_color=”#000000″ global_colors_info=”{}”] Per\u00a0CATI\u00a0(Computer Assisted Telephone Interview) si intende una metodologia di\u00a0ricerca quantitativa, in cui la raccolta dati avviene tramite interviste telefoniche che vengono […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-11148","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/comments?post=11148"}],"version-history":[{"count":4,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11148\/revisions"}],"predecessor-version":[{"id":11854,"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/pages\/11148\/revisions\/11854"}],"wp:attachment":[{"href":"https:\/\/www.testpoint.it\/en\/wp-json\/wp\/v2\/media?parent=11148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}